It's all about marketing a product, Gene Simmons knew what he was doing back in the 1970s and through their career, now they have a song and video packagecoming only exclusively to Wal*Mart and Sams Club stores this October. Check out the link below, more advertising for the veteran rock band and other knownbands are following.

KISS Wal*MartSam's Club Exclusive

Cheers and Rock On,
Jack